Microsoft Decides To Keep Windows 10 Mobile Alive For A Little Longer
The Store is more visible in Windows 10 than in 8 because in Windows 10 there are no longer two separate environments (Metro and desktop), but only one (desktop). Windows Runtime apps run in desktop windows. This makes the experience a little worse for tablet users, but the advantage is that now desktop users are more likely to interact with the Store, and more likely to use the apps they install, since they run in a familiar environment.
Microsoft Decides to Keep Windows 10 Mobile Alive for a Little Longer